Doctoral Student Wins American Marketing Association Award

The American Marketing Association has presented Anna Turri, a doctoral student in marketing in the Sam M. Walton College of Business, with the 2010 Brenda Derby Memorial Award. The presentation was made at the association's Marketing and Public Policy Conference this past month in Denver, Colo. The Derby Award is presented to the outstanding doctoral student who demonstrates excellence as an emerging policy researcher and was based on Turri's conference submission, "Item-level RFID: Consumer Privacy Issues and Alternative Remedies," for which she was lead author.

The Walton College marketing and logistics department was represented at the conference by several faculty members and doctoral students, who presented nine different papers.

Turri holds a B.B.A. in finance from Texas A&M University and an M.B.A. from Sam Houston State University. Before joining the program, she owned and operated the first Curves international franchise in Italy, where she lived for five years. She uses this experience to enhance learning in the global marketing class she currently teaches. Her research interests include the impact of self-prophecy and question-behavior effect on consumer behavior as well as consumer acceptance and use of interactive marketing and technology in a retail environment.