New Podcast Uncovers How Consumers Feel About Spending Their Last Dollar
In the latest issue of Research Frontiers, University of Arkansas marketing professor Robin Soster discusses the sinking feeling we get when we let go of our final dollar three days before the next payday. But Soster's research goes one step further. In this new podcast, she explains how that feeling influences satisfaction – or lack of such – with the item purchased.
You can find out more about Soster's research in a recent story and blog.
To learn more about research at the University of Arkansas, visist researchfrontiers.uark.edu.
Contacts
Matt McGowan, science and research communications officer
University Relations
479-575-4246,
dmcgowa@uark.edu
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